scripta studio

Gateway U







New Jersey is full of people who are working hard to make a living while earning their degree.
 
Gateway U helps traditionally underserved students earn a bachelor’s degree online in as little as 2 years, at an affordable cost, and with a flexible schedule and one-on-one support the whole way. Based in Newark, New Jersey, they believe all motivated students should be able to earn a career-boosting college degree without going into debt or putting their life on hold. 

 









The Gateway U logo is inspired by traditional college crests, conveying legitimacy and trust. The brick pattern represents and celebrates Newark’s nickname, “Brick City.”












Photo collages were created as the hero photography treatment that are used on the website, social, and marketing collateral. This photo concept leans into the metaphor of the “Gateway”, as not just the organization’s namesake, but also as a means of depicting change. While honoring and finding inspiration from the city’s past, Gateway U students are mapping themselves to an ever-evolving city, as they too advance their education. These photo collages celebrate the process of taking steps forward towards their individual growth.










Visit gatewayunewark.org
Photography by Chrys Davis
Project completed in collaboration with Jacob Mazonson